John Rawlings: Part 1

Today I came across a wealth of striking images from one of fashion's most prolific photographers. Imbued with a casual elegance, Rawlings' revolutionary style presents accessible glamour and America's rising sportswear market from the 1930s through the 1960s.

The first photo is beyond fantastic. The mix of plaids, the dramatic use of shadow, the red bandana dripping from her pocket. Perfection. Likewise for the rest.
These looks are as current now as they were in their heyday.

Images from here & here.

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